Calm
Calm.com, Inc. · Health & Fitness
This page shows how Calm performs across the App Store optimization signals that matter most — discoverability, conversion, freshness, and trust. The full score breakdown is available inside Komori.
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See the complete score, grade, and breakdown for Calm inside Komori.
Calm — App Store optimization overview
This page looks at Calm through the lens of App Store optimization — not as a product review, but as a store listing. The question is whether the visible page gives Apple users strong reasons to tap, trust, and install.
Strong App Store optimization combines a credible rating profile, compelling visuals, recent updates, clear category fit, and metadata depth. Komori scores all of these signals and surfaces the full breakdown inside the app.
Whether you're benchmarking a competitor or auditing your own listing, Komori gives you the full picture — keyword rankings, competitor analysis, and conversion signals. Download Komori →
4.8
2M ratings
10
Supported language codes
8
Screenshots on this page
Sep 4, 2026
Current version release
App Store listing snapshot
Developer
Calm.com, Inc.
Category
Health & Fitness
Price
Free
Version
7.0.7
Age rating
4+
File size
166 MB
Minimum iOS
18.0
Bundle ID
com.calm.calmapp
ASO analysis
Full analysis in Komori
Strengths, opportunities, and improvement recommendations — all inside the app.
App Store screenshots
Visual assets are one of the strongest conversion signals in an App Store listing.
Description
Calm is the #1 app for sleep, meditation, and relaxation. Find anxiety relief, stress relief, and better sleep through breathing exercises, sleep sounds, deep sleep music, and mindfulness programs for insomnia, beginner meditation, and beyond. Downloaded by 180 million people worldwide. Fall asleep faster with Sleep Stories, bedtime stories for adults narrated by Matthew McConaughey, Stephen Fry, P\!nk, Bob Ross, and more. Only on Calm. Manage stress, relieve anxiety, improve your sleep cycle, and refocus your attention. Apple App of the Year. Apple Editors' Choice. Happiest App in the World (Center for Humane Technology). 3M+ five-star reviews. Recommended by top psychologists, therapists, and mental health experts. SLEEP STORIES — ONLY ON CALM * Drift off to Matthew McConaughey's Wonder — a dreamy journey through the mysteries of the universe * Travel through the village of Provence with master storyteller Stephen Fry in Blue Gold * Fall asleep to the soothing brush strokes of beloved painter Bob Ross in Happy Little Zzzs * Tackle insomnia with 100+ exclusive Sleep Stories, new content added every month MEDITATION & MINDFULNESS * Beginner meditation to advanced practice — guided sessions for every experience level * Daily Calm with Tamara Levitt, Daily Jay with Jay Shetty, Daily Trip with Jeff Warren * Mindfulness topics: deep sleep, anxiety relief, stress relief, focus, breaking habits, self-care, personal growth, and more * 7- and 21-day mindfulness programs to build a lasting practice ANXIETY RELIEF & RELAXATION * Breathing exercises and breathwork to ease anxiety, stress, and insomnia * Bilateral stimulation music and neuroacoustic sounds for nervous system regulation and somatic relaxation * Guided breathwork for stress relief, anxiety relief, and deep calm * Stress management and self-healing through Dailies: programs for social anxiety, personal growth, and mood balance * Mindful movement and stretching with Daily Move SLEEP SOUNDS, MUSIC & SOUNDSCAPES * Calming music, nature sounds, and sleep sounds: ocean waves, heavy rain, campfire, and more * Exclusive focus and sleep music from top artists * Full soundscapes and sleep sounds to help you relax, meditate, and sleep soundly ALSO FEATURING * Daily Streaks & Mindful Minutes — emotion and mental health tracker * Calm saves your meditation and sleep sessions to your Apple Health app. Mental health is health. Calm is for anyone looking to improve their sleep, manage stress, and address everyday anxiety. Meditation novice or seasoned expert. Take a deep breath and find your Calm. Calm is free to download and use. There are never any ads and some of the programs and features are free forever. Some content is only available through an optional paid subscription. Be sure to check out our Apple Watch app to quick-start breathing exercises and track your meditations. Subscription pricing and terms: Calm offers an auto-renewing monthly subscription at $14.99/month and an auto-renewing yearly subscription at $69.99/year to provide you with unlimited access to the Calm Collection while you maintain an active subscription. Payment will be charged to the credit card connected to your iTunes Account when you confirm the initial subscription purchase. Subscriptions automatically renew unless auto-renew is turned off at least 24-hours before the end of the current subscription period. Your account will be charged for renewal within 24-hours prior to the end of the current period, and the cost of the renewal will be identified. You may manage your subscription and auto-renewal may be turned off by going to your Account Settings after the purchase. Any unused portion of a free trial period, if offered, will be forfeited when you purchase a subscription, where applicable. Read more about our terms and conditions here: Terms of service: https://www.calm.com/terms Privacy policy: https://www.calm.com/privacy
Release notes
Thanks for using Calm, the #1 app to help you sleep more, stress less and live mindfully with a range of science-backed content and activities for daily mental health support. This update contains multiple bug fixes and performance improvements. Now take a deep breath and open the app to see what new daily meditations, Sleep Stories, soundscapes, music, breathing exercises, and more are waiting for you.
Useful links
FAQ — Calm App Store optimization
What is the App Store optimization score for Calm?
Calm's ASO score is calculated from visible App Store signals including ratings, review volume, screenshot coverage, localization breadth, listing freshness, and trust signals. Download Komori to unlock the full score and breakdown.
How can Calm improve its App Store optimization?
Calm can improve its App Store performance through stronger creatives, sharper metadata, more frequent updates, better review quality, and deeper keyword targeting. Komori surfaces exactly those opportunities — download the app to get started.
What does App Store optimization mean for Calm?
App Store optimization for Calm means improving its visibility and conversion on the App Store — covering keyword ranking, creative assets, category positioning, and rating signals. Komori tracks all of these in one place.
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